Campaign scheduling and the bigger picture
Timing is everything. A carefully planned campaign will perform better and campaign scheduling means you’re able to know what needs to happen when and by whom. You’ll wan’t to allocate enough time to all the different stages to make sure your campaigns runs on budget and on time.
Segmenting your supporters, creating your content, building your templates, testing your emails and reporting on your data all takes time. By planning ahead you can alleviate the pressure on your team, reduce the risk of errors and allow for amendments along the way.