New Year, New Templates
With the dust settling on the previous year, it’s the perfect time to take a look back at your emails and campaign statistics, assessing what went well, what you could do better and how to further improve in 2017.
The start of a new year is typically a slower period – use it as an opportunity to refresh your email templates. Redesign them with A/B testing to re-energise your campaigns. Re-engage with your subscribers and donors, peak new interests and wake them from their holiday slumber by injecting new life into your digital communications.
Alternatively, go a step further and perhaps take the time to conduct an audit of your existing emails. Evaluate performance to better understand your campaigns and to ensure that they can reach their full potential in the year ahead.