When was the last time you reviewed your email templates? Things break, things change, and sometimes a refresh can help invigorate an email programme.

So why not take a look back at your emails and campaign stats, assessing what went well, what you could do better and how to further improve over the next year.

Redesign them with A/B testing to re-energise your campaigns. Re-engage with your subscribers and donors, peak new interests and wake them from their slumber by injecting new life into your digital communications.

Alternatively, go a step further and perhaps take the time to conduct an audit of your existing emails. Evaluate performance to better understand your campaigns and to ensure that they can reach their full potential in the year ahead.

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