Thank you emails and why they matter
You value the contribution of your donors so why not let them know as much? Transactional emails, from donations to simple sign ups, make up 29% of the average customer inbox and simple thank you emails go a long way.
Whether it’s for an individual act or collective achievement, an effective thank you email can be so much more than a receipt. It can humanise your brand and help to build the relationships that are important. It’s a small but rewarding gesture that expresses gratitude to your donors and acknowledges them for what they have done. You should feel obliged to feel obliged.