Thank you emails and why they matter
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You value the contribution of your donors so why not let them know as much? Transactional emails, from donations to simple sign ups, make up 29% of the average customer inbox and simple thank you emails go a long way.
Whether it’s for an individual act or collective achievement, an effective thank you email can be so much more than a receipt. It can humanise your brand and help to build the relationships that are important. It’s a small but rewarding gesture that expresses gratitude to your donors and acknowledges them for what they have done. You should feel obliged to feel obliged.